30 Digital Advertising Statistics That Businesses Need To Know


While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create…

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Torapath Technologies Launches The Brand New Website For The East Baton Rouge Parish School System!


We are excited to announce the launch of our latest website for the East Baton Rouge Parish School System! The East Baton Rouge Parish School System is the second-largest public school system in the state of Louisiana, home to 11 U.S. Blue Ribbon…

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How to Perform a Local SEO Audit for Your Business In 12 Short Steps


Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in…

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3 SEO Tips to Improve Your Keyword Research


Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However,…

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The Basics of Online Advertising


How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are…

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6 Reasons Your Local Business Listings Need to Be Accurate


As a business, how likely is it that potential customers will come through your door?  The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers…

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What The Best Websites Do Differently | Best Practices For 2019


Do you get leads from your current website? Most often when we ask this question to potential new clients, their response is  “Am I supposed to?” The short answer to this is YES! The best websites not only look pretty, but they are optimized for…

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3 MUST-KNOW Security Tips For Shopping Cyber Monday Deals Today


Each year, millions of Americans look forward to shopping the best deals from the comfort of their own home on Cyber Monday. Unfortunately, millions of scammers also wait for this day but for the wrong reasons. Don't shop online until you read these…

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Hackers And Cybercriminals Are Targeting YOUR Business Right Now … Is Your Cyber Security Protection Up-To-Date?


Many small-business owners are blind to the risks of the modern age. They don’t read reports like Verizon’s 2018 Data Breach Investigations Report, which states that more than half of all malware infections hit small businesses last year. They don’t…

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3 Questions Your IT Services Company Should Be Able To Say “Yes” To


At a time when businesses are more dependent on information technology than at any point in history, IT services providers need to rise to the occasion. The worst thing for your business to discover down the line is that your IT company isn’t…

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Tech Tips: 4 Ways To Keep Employees From Leaking Confidential Information


Hacking a business today is easier than it has ever been. With nearly every company in America now intimately intertwined with technology, you might think cybersecurity would be a priority. But the truth is, our protective measures have grown lax,…

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DON’T Use Public WiFi Until You Read This


If there’s one mortal cybersecurity sin of which we’re all guilty, it’s connecting to free public WiFi. Whether it’s at the coffee shop, hotel or airport, the temptation to check e-mail and surf the web is just too strong to resist. But BEFORE you…

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