search-rank-aggregators

Improving Your Local Search Ranking With Data Aggregators | What You Need To Know


Data aggregators run the world. The world of local search, any way. Data aggregators supply information to major search engines like Google, which means that having good business listing info on data aggregators can help it get right on Google.…

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How to Respond to Positive Reviews


A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and…

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Torapath Technologies Launches The Website For The Kabuki Dancers – Artists With A Message!


We are excited to announce the launch of one of our latest websites for The Kabuki Dancers! The Kabuki Dancers are a group of performing artists from the Acadiana area of Louisiana that work within the community to inform and influence positivity in…

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Torapath Technologies Launches The Brand New Website For Sync Wellness!


We are excited to announce the launch of our latest website for Sync Wellness! Sync is a full-service concierge Professional Grade supplement provider. Sync helps their clients reach their wellness goals through one-on-one tailored analysis and…

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An Introduction to Digital Advertising Metrics


Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars……

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What are Listings and Why Do They Matter?


Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the…

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page-speed

8 Tactics to Make Your Website Load Faster


What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. In fact, nearly half of web users expect a site to…

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What Social Media Monitoring Can Teach You About Your Business


Intro to Social Media Monitoring Have you ever been at a party and caught a person or a group glancing at you while whispering covertly? What’s up with that? Is your fly open? Does someone have a crush on you? Does someone want to throw a drink in…

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responding-to-negative-reviews-online

How to Respond to Negative Reviews Online


Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a…

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30 Digital Advertising Statistics That Businesses Need To Know


While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create…

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Torapath Technologies Launches The Brand New Website For The East Baton Rouge Parish School System!


We are excited to announce the launch of our latest website for the East Baton Rouge Parish School System! The East Baton Rouge Parish School System is the second-largest public school system in the state of Louisiana, home to 11 U.S. Blue Ribbon…

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seo-audit-for-local-businesses

How to Perform a Local SEO Audit for Your Business In 12 Short Steps


Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in…

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