Facebook Ads vs. Boosted Posts | What’s The Difference?


On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the…

Read More

Torapath Technologies Launches The Website For The Billiard Brothers!


We are excited to reveal the launch of one of our recently completed websites for The Billiard Brothers! If you’re looking for your go-to “Pool Table Guys”, you found them. Brothers Mike and Will White founded The Billiard Brothers LLC in 2019 after…

Read More

Torapath Technologies Launches The Website For Blaand Children’s Boutique!


We are excited to announce the launch of one of our latest websites for Blaand - Children's Boutique! Blaand is anything but bland! This brand was created by Blair, a fashion major with a love for all things fashion. After she became blessed with…

Read More

Critical Data For Online Business Listings


Listings for local SEO If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business. The more…

Read More

How to Engage Your Audience Through Social Media In 2020


Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work…

Read More

Understanding and Optimizing Your Website Speed


What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. In fact, nearly half of web users expect a site to…

Read More

ssl-certificate

Why Your Website Needs an SSL Certificate


Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL……

Read More

work-from-home

Louisiana Technology Park Feature: Using Technology to Maintain Productivity While Working From Home


Our CEO, Ben Marcel, was recently featured in an article for the Louisiana Technology Park about utilizing technology while working remotely, click here to read the full article! Key Takeaways What problems are entrepreneurs who are learning to…

Read More

Coronavirus (COVID-19) Update


To the valued clients of Torapath Technologies,We have been monitoring COVID-19 (Coronavirus) very carefully. Our governor announced that all K-12 state public schools will be closed until April 13th. Most day cares and private schools also follow…

Read More

instagram-for-business

5 Reasons You Need Instagram for Your Business


Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if…

Read More

search-rank-aggregators

Improving Your Local Search Ranking With Data Aggregators | What You Need To Know


Data aggregators run the world. The world of local search, any way. Data aggregators supply information to major search engines like Google, which means that having good business listing info on data aggregators can help it get right on Google.…

Read More

How to Respond to Positive Reviews


A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and…

Read More