An Introduction to Digital Advertising Metrics


Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars……

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What are Listings and Why Do They Matter?


Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the…

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30 Digital Advertising Statistics That Businesses Need To Know


While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create…

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How to Perform a Local SEO Audit for Your Business In 12 Short Steps


Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in…

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3 SEO Tips to Improve Your Keyword Research


Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However,…

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The Basics of Online Advertising


How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are…

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6 Reasons Your Local Business Listings Need to Be Accurate


As a business, how likely is it that potential customers will come through your door?  The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers…

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Geo-Fencing: What You Should Know


Geo-fencing has become a hot topic around the digital marketing realm and many people are still confused and/or unknowledgeable about what it entails. Keep reading to find out all the deets! 👇 So...what is geo-fencing? Geo-fencing technology is a…

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digital-advertising-2018

If Your Business Isn’t Investing In Digital Marketing – You’re Losing Money


Global ad spend on digital marketing has officially surpassed television, according to Digital Information World's Digital Marketing Industry in 2018 Infographic. And marketing online isn't going anywhere, anytime soon. The fact of the matter is…

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Email Marketing

3 Things You Need To Know About E-mail Marketing


It’s everyone’s favorite application. Since its introduction, it has revolutionized the way we communicate, both personally and professionally. It has had a major impact on how companies market themselves, communicate with vendors, send out press…

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