Geo-Fencing: What You Should Know

Geo-fencing has become a hot topic around the digital marketing realm and many people are still confused and/or unknowledgeable about what it entails. Keep reading to find out all the deets! 👇

So…what is geo-fencing?

Geo-fencing technology is a feature in a software program that uses the global positioning system, or the GPS, of a mobile device to define geographical boundaries.

Geo-fencing can be utilized in digital marketing because it enables advertisers to target users by using their IP address and other factors, enabling them to  reach users on their desktop and laptop computers targeting geographic locations such as:

  • Country
  • State/Province
  • City
  • Zip/Postal Code
  • Radius

So…how do you gather the location data of target audiences?

It’s pretty simple, actually! You have probably noticed that upon downloading a lot of apps on your phone and visiting certain websites that you are asked to give your location data away. These apps and websites collect location data online and allow third parties to use this information to cater to their services and advertisements to users to improve their overall online experience.

So…where do the ads show?

Geo-fencing ads are display ads that show on partner websites and apps. I’m sure you have had an experience where you visited a place and then a week later noticed an ad for a nearby competitor location of that same place within the feed of your or weather app!

So…why should I care?

If you are a business owner, the reasons to care are endless! Never has there been an opportunity to get in front of your target audiences digitally based off of their location before until now! Not to mention the statistics that prove the increase in users online are only continuing to rise!

Just check out these numbers below of the time spent with the Internet, by device, in the U.S. below!

Need we say more? 🤗

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