Torapath Technologies Launches The Brand New Website For OneSource EHS!


We are excited to announce the launch of our latest website for OneSource EHS! OneSource EHS is a single-source solutions provider that develops and implements innovative Environmental, Health and Safety solutions that take your company to the next…

Read More

An Introduction to Digital Advertising Metrics


Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars……

Read More

What are Listings and Why Do They Matter?


Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the…

Read More

page-speed

8 Tactics to Make Your Website Load Faster


What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. In fact, nearly half of web users expect a site to…

Read More

What Social Media Monitoring Can Teach You About Your Business


Intro to Social Media Monitoring Have you ever been at a party and caught a person or a group glancing at you while whispering covertly? What’s up with that? Is your fly open? Does someone have a crush on you? Does someone want to throw a drink in…

Read More

responding-to-negative-reviews-online

How to Respond to Negative Reviews Online


Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a…

Read More

30 Digital Advertising Statistics That Businesses Need To Know


While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create…

Read More

Torapath Technologies Launches The Brand New Website For The East Baton Rouge Parish School System!


We are excited to announce the launch of our latest website for the East Baton Rouge Parish School System! The East Baton Rouge Parish School System is the second-largest public school system in the state of Louisiana, home to 11 U.S. Blue Ribbon…

Read More

seo-audit-for-local-businesses

How to Perform a Local SEO Audit for Your Business In 12 Short Steps


Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in…

Read More

3 SEO Tips to Improve Your Keyword Research


Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However,…

Read More

The Basics of Online Advertising


How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are…

Read More

business-listings-accurate

6 Reasons Your Local Business Listings Need to Be Accurate


As a business, how likely is it that potential customers will come through your door?  The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers…

Read More